Apple has been squelched in the UK for dishonest advertising. Apparently their characterization of iPhone's "full access" to the web has rubbed some Brits the wrong way, and they've taken their complaints to the Advertising Standards Authority.
I agree. As a business owner whose website is Flash-based, (therefore can't be viewed on the iPhone) I find it disingenuous. It's not cool to exclude plug-ins as important as Flash or Java and advertise your product as having full access.
My suggestion to Apple would be to bury the hatchet with Adobe and put the user first. If the iPhone is to be truly revolutionary, it needs to be able to do most of what a laptop can. Don't get me wrong, this phone is a real move in that direction, but there are other smartphones who do support Flash and CAN display my website.
I'm also disturbed by the vague manner in which Apple releases iPhone bug fixes. The description they provide for the software update is simply "bug fixes." At a time when your product fails to function as promised and is portrayed negatively in the headlines daily, it's time to be up-front about exactly which bugs are being fixed, and what kind of experience a user can expect with the new release.
The Mac vs. PC commercials are also a little puzzling to me. I've considered getting a Mac on several occasions and I'm closer now than ever to taking the plunge. But I don't understand the portrayal of Vista as being prone to crashing... I am pretty sure I have never experienced a Vista crash, and I'm a heavy user. It may be a resource hog, and like previous Windows releases, people may not have immediately adjusted to it, but it works fine for me.
It's incumbent upon a company to portray its product in as positive a light as possible and to demonstrate superiority over its competitors. It's also incumbent upon them to be honest and open. I think Apple is pushing it a little.
The iPhone has an opportunity to be the revolutionary tool it's being touted as, and I'm confident Apple will fix the issues and provide a very fulfilling experience for its customers.
By the way, I've had more than a few dropped calls on my new iPhone... and I'd really love to be able to open my company's website.