“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.”
I was referencing this slogan the other day with an all-too-young friend and I realized from her blank expression that she had no idea what I was talking about. I suppose this could be the ultimate example of a generation gap.
In the mid 1970s, McDonalds probably pulled off the most successful advertising coup in history. They had people saying it in their SLEEP. I was 11 at the time, and people at school were betting marbles, lunch money and cinammon toothpicks who could say it the fastest. And those were just the teachers. (Side note: Do you remember cinammon toothpicks? Junior Wilson had a freakin' side business going - two for a quarter. Junior was the mack daddy of the entrepreneurial spirit)
Radio stations had contests - if you could say it within 5 seconds, or if you could say it backwards, or if you could say it in pig latin - you'd win a Big Mac.
It was on shirts, signs, tattoos... it even made the leap to sexual euphemism. "Hey, nice all-beef patties!" "Wanna try my 'special sauce'?" "I am the sesame seed to your buns." (okay I made that last one up)
Any particularly memorable advertising campaigns stick out in your mind?